Mood Boards: What, Why & How

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According to Wikipedia, a mood board is a type of visual presentation or 'collage' consisting of images, text, and samples of objects in a composition. It can be based on a set topic or can be any material chosen at random. A mood board can be used to convey a general idea or feeling about a particular topic. They may be physical or digital, and can be effective presentation tools.

Graphic designers, interior designers, industrial designers, photographers and other creative artists use mood boards to visually illustrate the style they wish to pursue. Amateur and professional designers alike may use them as an aid for more subjective purposes such as how they want to decorate their bedroom, or the vibe they want to convey through their fashion. However, these boards can also be used by design professionals to visually explain a certain style of writing, or an imaginary setting for a story line.

In short, mood boards are not limited to visual subjects, but serve as a visual tool to quickly inform others of the overall "feel" (or "flow") of an idea. In creative processes, mood boards can balance coordination and creative freedom.

Recently I shared in an Instagram post, that I have been suffering from extreme Artist Block. I’ve been creating Mood Boards as an outlet, and I am having a ton of fun!!

Neutrals.  Trying to bring more live plants indoors.  Thinking of repainting.  Graige.

Neutrals. Trying to bring more live plants indoors. Thinking of repainting. Graige.


Beach House.  Sea glass.  Elevated Tropical.

Beach House. Sea glass. Elevated Tropical.

You can easily create Mood Boards as well.

Start with your idea. Maybe you want to redecorate a room or change up your wardrobe. Maybe you want to plan a trip. Mood Boards are a great way to visualize what you want to do. It’s a visual (and aesthetically pleasing) to-do list.

Next, collect your images. Find a picture of a table or sofa you love. Pick a color for your walls. Find a vase.

Finally, start arranging. There are platforms such as Canva and ShopStyle Collective, with free templates, or if you really want to go all in, try Creative Market, where you can buy Mood Board templates to use.

Jessica

PS-I’ll show you mine if you show me yours! I would love to see some of your inspirations, however you create them!