The Secret To A Successful 2018

There are all kinds of artists.

I'm not talking about painters versus sculptors versus photographers.  I'm talking more along the lines of those artists who create art because they have a need to express themselves in some way and do so through their work.  

I'm not one of those.

I'm more of the artists that creates art that I enjoy creating and hope that people in the world enjoy it too.  And, although it would be wonderful to say that I create all my gorgeous flower pictures to help promote the flowers of the world, truth is, I'm just trying to make bank.

Secret to Success.jpg

So, how do you do that?  

Marketing.

I'm still working on the best where's and how's to market myself.

I use a lot of online, pre-fab templates to showcase my work.  You may have seen that grey sofa about 50 times already and are wondering to yourself, "wow, they are either really indecisive or they have a decorative throw pillow obsession, because they have a new pillow on that sofa every other day."

The secret to marketing success...

Show your stuff in the real world.  Real, live examples of how people are using your products and work.  Know the person?  Crash the party and take pictures of your stuff.  Or, ask them to take a picture and send it to you and then blast that shit all over social media, with direct links back to where customers can buy one for themselves.

 

Oh, and never underestimate the power of a selfie.

Go for it!

Here's to huge successes in 2018!!

How It All Started.

If you follow my blog posts (and don't worry if you haven't, because truth be told I've spent about the last year and half debating if I should be blogging in the first place), you would have read my post about that awkward moment when I tell people what I "do".  Once that moment is over, the next question is usually, "when did you start doing that?"

Exploring my creative side

Exploring my creative side

Let me explain.

As with most college students, when I was getting ready to graduate, my plan was to take over the world...with my art of course.  I set out to be a freelance illustrator.  I made countless appointments and schlepped my portfolio to art directors upon art directors; anyone within a 50 mile radius of Philadelphia.  Although I got a few jobs here and there, I found most art directors didn't really understand my work at the time.  And, if steady work wasn't going to come in soon, I was going to have to go in to survival mode.  So, I got a full-time job as a graphic designer.  I worked an agency for a few years, and while there, I got married, moved to New jersey and my 90 minute commute turned in to a three hour commute.

That got old fast.

So I quit.

My husband and I started a family and I started doing odd jobs on a part-time basis to help ease finances, fitting things in around nap times and when I could conveniently get a sitter.  As my kids got older and my time freer, there of getting back in to "my art" was whispering min my ear.

Since I had been out of the loop for a little while, I knew I had to spruce up my portfolio.  I grabbed my camera and started taking pictures of anything and everything I thought I could use for reference photos for future art projects.  You know, what does a kid eating ice cream look like, or a chair with a pillow on it taken in every conceivable angle.

The things is, I realized I liked taking the pictures more than trying to reproduce them in another media. I found myself composing, cropping and enhancing, and a new art form was born.

Over the years, probably about 10 or so, I've experimented with different subjects and different techniques.  I like where I am now, but I never stop learning.  So stick around, because you never know when something new and unusual is going to pop up!