As a young artist in school, my fellow art students and I were always told things like "art is anything you can get away with" or "you don't create art to match a room, you create a room to match your art" and "the purpose of art is to evoke a reaction; any reaction".
Flip to the business side of art, which is all about an artist marketing themselves.
When marketing oneself, you have to use the same principles whether you are marketing art, graphic design expertise or cookies. Of course all the marketing experts who are marketing the fact that they are marketing experts say you have to identify what problem you as a business solve.
If you're having a bad day and you look through my portfolio, my beautiful work will make you smile. Problem solved. My art makes people smile.
During a cold, snowy winter, you want to surround yourself with signs of Spring. Problem solved. My art reminds people of Spring.
My art may satisfy your obsession with the color red.
Need to take it with you? Problem solved. Take your Starbucks with you and cheer it up as well.
Boring room? Problem solved. Add a pop of color.
Let's be real for a moment. I just like creating amazingly beautiful images that bring out the personality and characteristics of a subject that maybe no one has noticed before.
So, what's your problem?
Maybe I can solve it for you.